ROTOR

Our story

ROTOR resulted from a dream, when in 1994, two friends who were also cycling enthusiasts believed they could achieve something that many others had tried and failed at: to eliminate the dead spots in the pedal stroke. Pablo Carrasco, an aeronautical engineer, and Ignacio Estellés, a lawyer, had a vision that it would be possible to revolutionize cycling technology simply through a new idea.

Their challenge was to develop a more natural way of pedaling, which would consequently eliminate the dead spot and which would make a more efficient use of the force applied to the pedals, thus improving the performance and health of cyclists.

But great ideas don’t succeed on their own. Such a huge challenge needed faith, enthusiasm, selflessness, resilience and especially, team spirit. In short time a crew of dreamers and bike fans adopted the original ROTOR idea to make it possible.

UNSTOPPABLE

Fearless against mightier rivals, they developed the initial prototypes, registered worldwide patents, obtained necessary investments, introduced the product to the press, cycling teams, and cyclists, and convinced manufacturers, dealers and shops around the world to believe in ROTOR.

But you know what? The few consumers who tried ROTOR, fell in love with the brand. They too believed that another way of doing things is possible in the bicycle world. Through their loyalty, ROTOR has built a brand recognized by its innovative technologies and solutions for cyclists.

ENDEAVOR TO IMPROVE

Vision, perseverance, unwavering confidence, and gratitude – that’s how ROTOR approaches new concepts to improve the riding experience of cyclists everywhere. Performance drivetrain development is a key part of ROTOR’s DNA.

When we set out to create our components, we poured all the experience and effort from our professional athletes and expert engineers into our most advanced and complete cranksets to date. Each of our cranksets is masterful work of engineering based on the principles of lightness and stiffness. Proprietary technologies, combined with aircraft-grade alloys, yield cranks with balanced material strength and exceptional stiffness-to-weight ratio.